
Coffee as a global industry is by and large harmful to people and planet. What brings us together as a team of coffee professionals is a dissatisfaction with this status quo and a belief that positive change and alternate models are possible, starting with how we design our very own coffee business.
Small farms, Big Impact
Smallholder farmers produce most of our world's coffee supply, yet they remain the most marginalized geographically and economically of all actors in the industry. 100% of our coffee purchases support the businesses of small-scale farmers or family-owned farms.

Better Prices
Most producers in the world fail to earn a price that covers their cost of production. A requirement for us to purchase a coffee through an importer is access to transactions and pricing traceability from the producer up to us. Today, we look at two benchmarks as indicators of a sustainable price that we pay for coffee. Our price paid FOB for coffee against known FOB price benchmarks, and our Farmgate price against well-researched costs to produce a pound of coffee. Read our most recent transparency report for more information on prices we paid.

Reducing Our Environmental Impact
Coffee is a high intensity carbon impact food. Most GHG emissions and landfill waste occur in the final phases of coffee's lifecycle (roasting, distributing, retailing, brewing and consuming). We are committed to delivering a lower carbon impact cup. Today some commitments towards this include using 100% biodegradable packaging for our coffee bags, composting in 2 on 4 of our cafés, incentivising the use of reusable cups in our cafés by offering $0.25c rebate on drinks, donating $0.02c/LB per LB of green coffee that we buy to World Coffee Research, delivering our e-commerce orders when possible by bicycle courrier or electric truck, and roasting our coffee with an Afterburner that reduces harmful emissions by 95%.
FAQ
To get detailed step-by-step Preparation guides for the most common brewing methods at home go here!
No we do not add flavouring to our coffee! Our tasting notes are the aromas and tastes that our roasters perceive in the cup when we source, grade and taste each coffee origin in our production facility - these flavours are 100% natural and intrinsic in the coffee bean and come from many variables such as the geographic region, plant varietal and processing method of that coffee. Coffee is the seed of a fruit called a cherry and just like grapes for wine, a coffee fruit from Ethiopia or Guatemala will taste entirely differently. A large part of our product philosophy is to highlight each origin's unique flavours, instead of standardizing the taste of all of our coffees with the roasting process.
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