Our approach to responsible sourcing
Supporting small-scale farmers
Smallholder farmers produce 80% of the world’s coffee, yet are the most vulnerable in the supply chain.
Of the many actors and transaction points in a traditional supply chain, smallholder farmers and farmworkers see the smallest returns on every pound of coffee sold and often rely on many intermediaries who take a cut between them and buyers. For smallholders, annual yields can ranges from a few hundred kilograms to a few thousand kilograms, meaning smallholder farmers feel the impact of price and climate volatility the hardest. Sometimes we buy from individual farm owners and may purchase their entire annual production, but the majority of our coffee is produced by groups of smallholder farmers called co-operatives or producers associations. Other times we’ll buy from washing stations that purchase fresh coffee from smallholders in the region, transform and export it, and provide services to the farming community. These systems allow very small farmers to gain access to the marketplace, and oftentimes, provide an alternative to the commodities market where they would make far less return for their crop.
Paying more for coffee
Farm profitability relies on many variables beyond price per pound, including but not limited to weather patterns, crop productivity and yield, plant varietals, cost of farm management and labour, and personalized social and household expenses.
Our premiums support these projects:
Encouraging sustainable agriculture
> 100% of our coffees are shade grown
> Many of our coffees are certified Organic or Rainforest Alliance certified coffees, you will find the certification on each coffee's single product page every single product page
> If a coffee does not have an environmental certification, we buy from non-certified organic farms
> We are part of the WCR Checkoff program. For every kg of coffee we sell, we donate a portion of proceeds towards World Coffee Research