We're on a mission to deliver a more sustainable and transparent cup. We believe coffee can be better. We've built our supply chain from the ground up considering our impacts on people and planet.
We support the priorities of the UN Sustainable Development Goals, and share the view that businesses have a role to play in implementing solutions to our world's most pressing crises. Many of these global crises intersect with the global coffee industry and supply chains. We uphold strict responsible buying principles. Scroll to read more about what responsible buying means to us. We update this page regularly.
We name our coffees after the farmers or co-ops that produce them
Smallholder farmers produce most of our world's coffee supply, yet they remain the most marginalized geographically and economically of all actors in the industry. 100% of our coffee purchases support the businesses of small-scale farmers or family-owned farms.
Committed to a higher price
One of the most important indicators of sustainable coffee is the price paid to farmer. Unfortunately, according to numerous studies, prices paid for green specialty coffees still today often do not cover the full cost of production. In 2021, we paid an average of $1.23 USD per LB higher than the Fair Trade FOB price. A farmer in our typical supply chains will see 80% of this price.
Reducing Our Environmental Impact
Coffee is a high intensity carbon impact food. Most GHG emissions and landfill waste occur in the final phases of coffee's lifecycle (roasting, distributing, retailing, brewing and consuming). We are committed to delivering a lower carbon impact cup. Today some commitments towards this include using 100% biodegradable packaging for our coffee bags, composting in 2 on 4 of our cafés, incentivising the use of reusable cups in our cafés by offering $0.25c rebate on drinks, delivering our e-commerce orders when possible by bicycle courrier or electric truck, and roasting our coffee with an Afterburner that reduces harmful emissions by 95%.
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