Our different approach
We’re committed to designing a better coffee system. For over a decade, we’ve refined our sourcing, operations, and retail experience to ensure every pound of coffee we sell drives a positive social and environmental impact. Our ambition is to make our responsible business standards not just an available option, but the status quo. Scroll down to learn how we’re building a more equitable, sustainable future for coffee.

Supporting Smallscale Farmers
Smallholder farmers sustain the industry but remain the most economically marginalized and least rewarded in coffee’s retail price. We prioritize sourcing from countries where smallholder farms are the majority and stand to gain the most economically from international market access. We champion agricultural models that promote biodiversity and support indigenous and rural communities, helping protect their land and livelihoods.

Paying More For Coffee
Conversations about coffee prices can be complex, but ethical pricing is simple to us: farmers deserve to earn above their cost of production and have a say in the profits they keep. That’s not the status quo in our industry, and despite great strides in ethical certifications lifting the bar for prices to growers, a cetification is not a replacement for price transparency, or a guarantee of a profit for a farmer. We pay 60%-100% more than Fair Trade Minimum prices and we are committed to paying prices that surpass the regional cost of production. Commercial coffee prices ("C Price"), and sometimes Fair Trade minimums, fall below the well researched cost to produce coffee sustainably. We make our prices, and the latest industry research on farm profitability transparent to our customers in an annual transparency report, the latest version is at the top of this page.

Supporting regenerative agriculture
Coffee has a high carbon footprint, mostly from farming. We’re committed to reducing this by sourcing 100% pesticide-free coffee by 2027 and already today, we are nearly at 85% of our contracted coffee from mostly organic or regenerative farms. We also minimize impact locally with compostable packaging, coffee waste composting, donating old beans, and encouraging reusable cups with rebates.
FAQ
1. Log in to your account using the Account icon on the navigation bar at the top of this page.
2. In the "Manage My Subscription" section, you will see a date at the top of your account for your next order. It is on this date that your credit card on file will be charged.
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