Our Sourcing Principles
We're here to design a better coffee system. For ten years, we've engineered our sourcing, local operations and retail experience to ensure that every pound of our coffee beans makes a tangible positive difference than status quo. Scroll through to learn more.
Supporting Smallscale Farmers
Smallholder farmers produce most of our world's coffee supply, yet they remain the most marginalized geographically and economically of all actors in the industry. We put our purchasing dollars into the hands of small-scale farmers where we can have the greatest impact, and support agricultural models which most often promote biodiversity and indigenous and rural communities.
Paying More For Coffee
We pay 60%-100% more than Fair Trade Minimum prices. Commercial coffee prices ("C Price"), and sometimes Fair Trade minimums, fall below the well researched cost to produce coffee sustainably. We pay prices that target surpassing the cost of production for farmers, which varies from country to country, region to region, and farm to farm. We publish our prices paid to producers each year in our annual transparency report.

Reducing Our Environmental Impact
Coffee is a high intensity carbon impact food. Most GHG emissions and landfill waste occur in the final phases of coffee's lifecycle (roasting, distributing, retailing, brewing and consuming). We are committed to delivering a lower carbon impact cup. Today some commitments towards this include using 100% biodegradable packaging for our coffee bags, composting in 2 on 4 of our cafés, incentivising the use of reusable cups in our cafés by offering $0.25c rebate on drinks, donating $0.02c/LB per LB of green coffee that we buy to World Coffee Research, delivering our e-commerce orders when possible by bicycle courrier or electric truck, and roasting our coffee with an Afterburner that reduces harmful emissions by 95%.
FAQ
First of all, what is Fair Trade? Fair Trade prices were established to certify a buyer paying a price for coffee that surpasses a known cost of production for the farmer. It is a floor, not a ceiling. This said, the price to produce a pound of high quality specialty coffee has inflated since Fair Trade was established and though the model works well to ensure a pathway towards financial self-sufficiency for so many producers, we do not believe the floor price is a sustainable one for a producer based on research today. Across many reputable studies the known cost to produce 1 lb of coffee for the archetypical small scale farmer ranges from $1.30 USD to $1.50 USD (where Fair Trade minimum falls at $1.40 USD, and this is the price the exporter earns, not necessarily always the farmer (who might see 60-80% of that). Caravella importers white paper Fair Trade and Cornell University paper Bellweather white paper This said, we do purchase from Fair Trade certified Co-Ops, but we always pay a differential above the floor Fair Trade price. Of our coffees purchased in 2021, 13% were certified Fair Trade Certified, but 100% paid above Fair Trade FOB price by a full $1.23 USD per LB. Additionally, 27% of our coffees in this period contributed to improvements to Health Care or Food Security, 38% supported women-driven businesses and 40% of them supported youth development and education.
Our vision of responsible sourcing includes certifications, but is not limited to coffees that have them. Why? Because certified coffees can contribute to the development of a sustainable industry, but they are not the only, and not always the easiest or price accessible pathway for a farmer or farmer group to adopt.
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