Our Story
Though our business model has evolved over the years, we have always stayed true to our brands beginnings of delivering an accessible and convenient service experience, being laser focused on responsible business, and connecting our customers to the source. Scroll through to read some of our company milestones.
2012: Cold brew delivery
We started with one product and service: cold brew, delivered by bike, made with traceable and ethical coffee.
2013: Montreal's first coffee truck
From barista on bike to Montreal's first coffee truck. We operated for two years on the streets of Montreal, eventually retiring our coffee truck in 2022.
2014: Roasting and Brick and mortar roots
2014 was a big year for us: we launched our own roasted coffee beans, and opened our first two brick and mortar stores (St-Zotique and McGill campus location)
2017: Opening of our third store on St-Laurent boulevard
In November 2017 we opened our 1800 sq. foot flagship store on the historic Boulevard Saint-Laurent. This is our first location with this many seats in the heart of downtown Montreal.
2019: Rebrand and digital launch
After almost one year of development and planning in 2019 we launched a refreshed visual identity and e-commerce website. By 2022 e-commerce and our monthly recurring subscription service has become almost half of our global revenues, enabling us to delivery our coffee to over 400 Canadian cities.
2022: Our first Toronto location
An exciting new milestone for our team was opening our first café outside of Montreal. Our first Toronto store is located in the financial district of Toronto in the lobby of the Munich Insurance tower and across the street from the Hudson's Bay.
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