Today, over 25 million small farming families produce over 80% of our world's coffee supply. Low yields and low market prices — a relic of coffee’s colonial past — means the majority of smallholder farmers live in extreme poverty and capture the smallest portion of our industries income. Furthermore, climate change is reducing crop yields, and threatening the Arabica coffee species. We believe there's a better way to do business, and building a fairer and more sustainable future for coffee is our raison d'être.